How To Generate Roofing Leads With Facebook Ads
Easy Steps to Generate Roofing Leads With Facebook Ads
Suppose you want to look for potential customers who might have searched about the services of a roofing company through various online sources. Facebook Ads can present an excellent opportunity for you to convert those leads into customers. Almost 1 billion people use Facebook marketplace for online shopping in a month, which makes this a far-reaching and credible place for exhibiting your business.
Generating leads and their management is essential for a roofing company if it wants to direct its marketing efforts to the right clients. Let us talk about some practical ways of using targeted ads on Facebook to reach the desired customers and convert leads to sales effectively.
Tips For Using Facebook Ads To Generate Leads For A Roofing Company
You can refer to the following steps to harness the full potential of Facebook ads:
Compelling Ads
Create compelling ads with a clearly defined goal and a strong call to action, in addition to that your Facebook ads must also link the customer back to your website. You must also collect relevant customer information through forms for further reference.
Target The Right Customers
Facebook has advanced targeting options that can enable your ad to reach potential customers whose interests align with what your business has to offer. Furthermore, the Facebook lookalike audience feature will help your ad make the right offer and reach audiences that have a similar interest to your existing customer base.
Use Offers And Promotions
While using Facebook ads for a roofing company, you can include special discounts and promotions during specific seasons, such as the spring or summer. This is a very attractive feature for lead generation and conversion.
Do Not Forget To Target Your Existing and Previous Customers
Facebook has a feature that lets you target your existing customer base. This can be categorically helpful when you plan to run certain offers or discounts.
Mobile Optimization
While creating Facebook ads, remember to optimize them for mobile phones. Many prospective customers will interact with the ad through mobile phones.
Use High-Quality Images And Content
It is a great idea to use such images and videos in your ads that will capture the customer’s attention. This will increase lead generation and customer engagement. Always use user friendly content it helps to increase leads.
Continuous Testing of your ad campaigns
You can keep testing your Facebook ad for different customer segments, images, and other variables. This will help you in optimizing your ad for maximum efficiency. You can also use higher-intent ads that allow the customer to interact with your Facebook ad without leaving the platform. This can also lead to higher conversion rates.
Benefits Of Generating Roofing Leads Through Facebook Ads
Here are some benefits of using Facebook ads to generate leads for a roofing company:
Analyzing Results
Facebook allows you to check your ads’ performance per click, engagement, etc. This allows you to figure out the key areas that need improvement for better effectiveness of the ads.
Enhances Brand Awareness
As compared to other portals, Facebook has a broader reach. Facebook ads can empower the roofing company to engage with warm leads to aim for a positive conversion rate.
Generation Of Leads
Facebook ads will help generate high-quality roofing leads through their ability to target customers according to their location, interests, etc. This facilitates a positive engagement and conversion rate.
Cost Efficient
Facebook ads usually operate on a cost-per-click model. Therefore, this method is an affordable marketing option with a positive return on investment.
Targeted Results On Marketing Campaigns
Through its categorical targeting options, Facebook ads enable the roofing company to direct its marketing efforts to customers with high conversion rates.
A Look At Different Types Of Facebook Ads For Lead Generation
Some of the key types of Facebook ads that you can use as per your marketing aspirations are as follows:
Image ads
These ads use a still and attractive image to draw attention to certain products. Image ads are specifically designed to promote a particular product or a service as the image leads to the roofing company’s website or landing page.
Video ads
Motion graphics make these ads more engaging than regular image ads. The video automatically plays on the user’s screen when interacting with this ad.
Carousel ads
These ads are like an amalgamation of image and video ads. Through carousel ads, the roofing company can exhibit a range of its product offerings with links to the website.
Collection ads
These ads are primarily used by e-commerce websites that wish to turn Facebook leads into buyers. These ads usually have a cover image, followed by images of different products. The customer can browse through the products without leaving the application. E-commerce websites widely use collection ads.
Lead ads
Lead ads help businesses to collect relevant information about their prospective customers. This information is collected through forms, emails, etc.
Augmented Reality ads
AR technology is used in these ads to integrate various digital elements into the design. AR ads work wonders for capturing the customer’s attention through the use of animations, graphics, or 3D objects to create an immersive and interactive experience for the user.
In addition to these, there are event response ads, website conversion ads, and many more. From increasing brand awareness to driving traffic to a website, you can put together the most compelling ad that aligns with your marketing aspirations.
How to create Sales Funnel
To actualize a sale through a Facebook ad will require you to go through the Facebook funnel that is categorically designed to convert leads into customers.
Here are the key components of the Facebook Funnel:
Landing Page
This is the primary deciding factor for the engagement of your ad. A landing page is the main point of contact between your roofing company and the customer. You must use high-quality images, videos, a crisp, concise call to action, and a clear goal to reduce the bounce rate of leads from your landing page. In fact, you can even offer free consultation to encourage customers to follow through with the Facebook ad.
Thank You Page
A thank you page should always be noticed. After your leads have shared their information, they must be redirected to a thank you page that expresses gratitude for the customer’s time. You can use this opportunity to solicit more customer engagement by encouraging them to explore your roofing services. Subsequently, you can track this conversation to infer the success of your Facebook Ad and take any remedial action if needed.
Follow-Up
Once you have the customer’s contact information, you can establish consistent contact with them through emails, phone calls, or more targeted Facebook ads. You can take help from CRM tools to streamline follow-up communication with the client to achieve a high conversion rate.
How Much Does It Cost To Advertise Roofing Services On Facebook?
Once the advertiser stipulates a budget for the ad, they can bid for either cost per click (CPC) or cost per impression (CPI) in order to exhibit the ad to the target audience. The cost of generating leads through Facebook ads is contingent on several factors. The average cost per lead (CPL) is around $2-$5 across industries. However, the cost can be different depending upon the kind of specific audience targeting, location, ad engagement, ad placement, and different other optimization strategies that have been deployed. The average CPL can be further optimized if the ad is performing well.
Examples of Facebook Ads for Roofers
Comparative Analysis Of Generating Roofing Leads Through Facebook Ads And Other Sources
Facebook ads enable roofing companies to generate a good quantity of high-quality leads as compared to other sources. Moreover, these ads are a cost-efficient way of streamlining your marketing efforts as compared to different portals. In digital marketing, Facebook ads are one of the best ways of enhancing brand awareness by reaching many leads at once.
If you want to use the power of social media to generate high-quality roofing leads, Webcore Digital will be your trusted ally. We shall enable your business to scale new heights through a strategic approach, experience, and expertise.